http://writingfordigital.com The companion blog for the book Audience, Relevance, and Search by James Mathewson, Frank Donatone and Cynthia Fishel Thu, 10 May 2012 19:45:59 +0000 hourly 1 http://wordpress.com/ http://writingfordigital.com/2011/01/30/4-ways-to-avoid-chasing-the-algorithm/#comment-4813 Thu, 10 May 2012 19:45:59 +0000 http://writingfordigital.com/?p=594#comment-4813 [...] 3 Others have pointed this out, including Colleen Jones in Clout and Erin Kissane in The Elements of Content Strategy. As well as James Mathewson. [...]

]]> http://writingfordigital.com/2010/05/25/our-point-of-view-on-web-headlines/#comment-4742 Fri, 27 Apr 2012 16:21:55 +0000 http://writingfordigital.com/?p=232#comment-4742 [...] Write strong, SEO-friendly headlines [...]

]]> http://writingfordigital.com/2010/05/25/our-point-of-view-on-web-headlines/#comment-4741 Fri, 27 Apr 2012 15:49:15 +0000 http://writingfordigital.com/?p=232#comment-4741 [...] How to add links, photos, video to blog posts, and write an SEO-friendly headline [...]

]]> http://writingfordigital.com/2010/05/25/our-point-of-view-on-web-headlines/#comment-4717 Mon, 23 Apr 2012 04:40:59 +0000 http://writingfordigital.com/?p=232#comment-4717 [...] Writing for Digital: Our point of view on web headlines [...]

]]> http://writingfordigital.com/2012/01/21/sopa-and-pipa-are-dead-whats-next/#comment-4653 Thu, 05 Apr 2012 11:47:29 +0000 http://writingfordigital.com/?p=899#comment-4653 I like Wikipedia’s policy!

]]> http://writingfordigital.com/2012/02/02/the-beatitudes-of-digital/#comment-4652 Thu, 05 Apr 2012 11:44:45 +0000 http://writingfordigital.com/?p=922#comment-4652 I agree with the above comment, the internet is with a doubt growing into the most important medium of communication across the globe and its due to sites like this that ideas are spreading so quickly.

]]> http://writingfordigital.com/2010/07/04/a-fourth-of-july-lesson-in-the-value-of-editors/#comment-4589 Mon, 26 Mar 2012 13:45:43 +0000 http://writingfordigital.com/?p=289#comment-4589 [...] web content, measuring how many clicks each version received. “The results were astonishing,” they concluded. “We got a 30 percent improvement on the desired call to action for the pages across the [...]

]]> http://writingfordigital.com/2010/09/06/a-labor-day-insight-zen-and-the-art-of-web-writing/#comment-4266 Sat, 04 Feb 2012 10:32:02 +0000 http://writingfordigital.com/?p=466#comment-4266 [...] During my latest web reading and link clicking (one said click seriously leads to 10 or more finds) I found a treasure of a blog post. This guy. [...]

]]> http://writingfordigital.com/2012/02/02/the-beatitudes-of-digital/#comment-4261 Fri, 03 Feb 2012 15:11:10 +0000 http://writingfordigital.com/?p=922#comment-4261 “if you are committed to doing things the right way, you will attract critics or trolls. After all my years, I consider their presence a sign that we are on the right track.” Good stuff James.

]]> http://writingfordigital.com/2012/02/02/the-beatitudes-of-digital/#comment-4253 Thu, 02 Feb 2012 22:16:28 +0000 http://writingfordigital.com/?p=922#comment-4253 James, great post! No team succeeds because one player is the top performer. All players need to be a part of the work, the ideas, the collaboration. High performance teams leave their ego’s at the door. I have often winced at the word “expert”, because digital is full of different perspectives and talents. No ones knows it all. Innovations happen daily by creativity and technology. That is what makes working in digital so exciting. While not particularly religious, I clearly understand your translation. I appreciate the insights you bring to my digital career.

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