Category: MARKETING

Review of “Clout: The Art and Science of Influential Web Content”

Through her book Clout: The Art and Science of Influential Web Content (New Riders, 2011), Colleen Jones has added an important volume to the growing content strategy literature. Much of the content strategy literature focuses on how to create, curate and aggregate quality, informative, and useful content. But it often misses an important point: The purpose of […]

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