Author: Schwarz

SEO: What is Relevance, Again?

Since before I started this blog with my co-author Frank Donatone, I’ve been engaging in a long and fruitful virtual debate with a group of people I lovingly refer to as the search haters. My latest blog about this can be found on Biznology: “Five Critical Roles that Need SEO Skills.” Not that the group of […]

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Review of “Clout: The Art and Science of Influential Web Content”

Through her book Clout: The Art and Science of Influential Web Content (New Riders, 2011), Colleen Jones has added an important volume to the growing content strategy literature. Much of the content strategy literature focuses on how to create, curate and aggregate quality, informative, and useful content. But it often misses an important point: The purpose of […]

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